Mental fitness for the algorithm age.
A calm daily practice for thinking, grounded in published research: reasoning, weighing evidence, making sense of numbers, and spotting manipulation. About 5 minutes in the app, plus fully offline exercises.
Free for 14 days.
Then $13.99 a month, $77.99 for 6 months, or $129.99 a year. For adults 18 and over.
Try a question
How a session works
Five minutes, then back to your day.
Practice
Questions picked for you, from the topics you choose. Your path is your own, and review questions come back spaced out over days so they stick.
See the reasoning
After each answer, you get a detailed explanation of the reasoning, including why the tempting wrong answer is tempting.
Practice where it counts
Each session ends with a real-world challenge: check a claim, run the numbers, spot the pitch.
Focus isn't a separate module. It's practiced in every one.
What you practice
Six kinds of thinking, practiced together.
Critical Reasoning
Break an argument into its steps and identify if there is a weak link.
Your friend lost weight on a diet. Does that mean it will work for you?
Evidence & Sources
Know what a claim is standing on. Trace it back, weigh the evidence, and decide how far to trust it.
Before you share a post, check who is behind the site it came from.
Metacognition & Judgment
Notice when you're sure and shouldn't be. Decide when to change your mind, and when to stop and check.
One bad review: should it change your mind about a doctor?
Creative Thinking
Get past your first idea. Generate options, connect unlikely ones, and break habits of thought.
A plan is stuck between two bad choices. Find the third.
Mathematical Reasoning
Make sense of the numbers in your day: percentages, risk, rates and charts.
A headline says "twice the risk." Is it worth worrying about?
Counter-Manipulation
Learn the tactics used on you: fake urgency, false choices, borrowed authority, dark patterns and scams.
A text says your account locks in one hour. Pause first.
By design
Quiet by design.
Most apps are engineered to overstimulate you and give a dopamine hit: colors, noise, videos, streaks to protect, rewards that pop, feeds that never end. They are built to keep you there. ABR Labs is built the other way. No games, no streaks, no distractions. Real thinking for the real world.
- No streaks to protect Miss a day. Nothing breaks.
- No confetti The reward is getting better at the work.
- No red dots Nothing nags you back.
- No autoplay A session ends when it ends.
- No feed There is nothing to scroll.
Evidence
AI, social media and a constant flood of information arrived faster than anyone could study them. We're all living through a natural experiment.
What we're living through
Many of us now get answers from AI, news from feeds, and more information in a day than we could ever check. It's a real-world experiment that nobody designed and everyone is part of. How it will change the way people think isn't known yet.
What the work is built on
Every exercise draws on peer-reviewed research in reasoning, evidence, judgment, numbers and persuasion.
What we don't claim
We don't know the outcome of this experiment for people and society. We don't claim ABR Labs raises IQ, improves your performance at work or school, or protects against cognitive decline. ABR aims to give you a tool to practice your thinking and filter the noise as the world speeds up.
Pricing
Start with 14 days free.
Monthly
6 months
Yearly
Same price on the App Store, on Google Play and on the web. Subscriptions renew automatically until you cancel. Cancel any time, where you subscribed: in your Apple account settings, in your Google Play subscriptions, or on your account page if you subscribed on this website. Web subscriptions are available in the United States.
Questions
Before you start.
Is this a brain game?
No. Games promise a higher score on everything. It's practice with specific kinds of thinking: reasoning, evidence, judgment, numbers, creativity, and spotting manipulation.
How much time does it take?
About 5 minutes a day in the app, plus one thing to try away from it. If you want more, keep practicing as long as you like. There is no daily goal to hit and nothing to lose by missing a day.
Who is it for?
Adults 18 and over who want to keep their thinking in practice, whether AI is doing more of their work or they want a daily habit that isn't a feed.
Can I use it on the web?
Yes. ABR Labs runs on iPhone, on Android and in the web app. One account works in all three, with the same progress and the same subscription.
What happens to my answers?
Your answers are used to schedule your practice and show your progress. Anything beyond that, such as research use, is a separate choice you can turn on or off. The privacy policy has the details.
How do I cancel or delete my account?
Cancel where you subscribed: in your Apple account settings, in your Google Play subscriptions, or on your account page if you subscribed on this website. Cancelling keeps your account and progress, so you can come back later. To delete the account itself, go to Settings, then Account, then Delete account, in the app or the web app.